Digital Marketing Trends in 2020
Digital marketing is one of the best ways to grow your business online. For that, you need to adapt to the latest digital marketing trends to build and showcase your brand value to the consumer. So here in this article, we are going to discuss digital marketing trends in 2020 which will give your business a quick boost. Adapting to the latest digital marketing trends can help you stay ahead in the market.
Why use marketing trends?
Every year digital marketing trends evolve, and if you are a marketer then you must always keep in touch with those changes so that you can easily become used to it. With the upgrade in technologies, you need to adapt to the trends to stay ahead in the market. This will help to grow your business quickly and it also improves the relationship with your existing customers. Yes, it is very much important to have an effective marketing and advertising campaign as these methods helps any business to increase the demand for the product or service that they offer. So, who does not want to know this? Below is the list of top 10 Digital Marketing Trends in 2020.
List of Digital Marketing trends in 2020
Marketing Automation
Marketing automation is a new and better way to acquire, engage and retain the customers. It's a software platform which can help us target customers in various marketing channels such as social media, website, email and much more. Why marketing automation is important? Marketing automation is important technologies which help you to automate and streamlining marketing activities and bring in more leads and more revenue.
Chatbots
Chabot is a computer program that automates a certain task. Nowadays chatbots can reply to you with audio, videos, GIF and much more. This is such a technology which you can be used everywhere from business website to the mobile phone app and also in social media newsfeed. With the help of this technology, you can build a good relationship with your audience as you will be able to answer every small question of your audience.
(AMP) and PWA
PWA stands for a progressive web app which looks like a mobile app. This web app is the advanced version of a responsive web application. You will be able to optimize the latest features support by the advanced browser with the help of progressive web app. Which means you can experience the Mobile web browser like an app.
AMP stands for Accelerated Mobile Pages. This technology is mainly used to load your page faster. Accelerated mobile page mainly focus on the loading speed of the page and browsing experience of a website in the mobile device. If you are using AMP technology marketing trends then you will have a lower bounce rate, better UX and fast reload speed of the web page.
Omni-channel Marketing
Over time digital marketing is upgrading rapidly. If you are not adapting with the upgrading technologies then you will be recognized in this competitive market. The best way to reach your customer you must focus on Omni-channel Marketing. Nowadays most of the business is investing in this technology. As this technology helps you to engage and connect with your customer (you will know what customer is looking for).
Voice Search
According to Comscore by the end of 2019 50% of the queries will be searched on voice-basis. Yes, voice search marketing trends are rising undoubtedly. To create content accordingly you need to use more natural language. Most of the top brands are using the voice-enabled device as it is affordable and more customers are interacting with the brand. This technology also increases the click-through rate.
Virtual Reality
This is one of the major marketing technology which is used by some marketer to bring static or unreal environments into a more realistic experience. The successful example of this technology is Michael Kors. Trust me with the help of Virtual reality marketing trends can acquire a huge amount of audience to your side and this technology is highlighted one.
Live Video and video ads
In the past 3 years live content segment has grown rapidly faster than the population growth. This is only possible because of Facebook, Instagram, and YouTube. Live content will be the perfect option for you to grow engagement with your customer. And this thing is free to do to where you will be able to offer a real-time user engagement. The main advantage of this technology is that the live session will be posted to social media newsfeed.
Podcast
the podcast is a set of the audio file which you can listen online and you can download too. Over the year podcast has grown immensely. Nowadays most of the business is using podcast facilities to improve their prospects. In simple words, this is new talk radio on a mobile device. Podcast will variously help your business.
- Increase traffic
- Built a better relationship with the audience
- Improve public speaking skills
- It is easy to create
AI-powered Platforms
AI is the most important digital marketing trends as with the help of this technology you will be able to anticipate future problems based on collecting data. You will also be able to determine the best possible way to engage with your active customer by using different channels such as direct mail, sales outreach, or digital advertising.
Influencer marketing going Mainstream
The time has changed if you are influencer then you will have great value in the market. As an influencer, you can promote another brand as well as you will also be able to promote your brand and can reach to the customer and build a better relationship with your audience. This will give a boom up to your business and a huge amount of money flow will come into your business.
